About
Volodymyr Kreshchenko is CMO at Stripo, the email design platform used by 1.7M+ people. He builds AI systems that take routine work off marketers and publishes the parts others can reuse. Based in Kyiv. One human detail
I started in 2010 setting up Google Ads campaigns as a freelancer. One habit followed me from job to job: at EVO Group, TRIONIKA and Stripo I gathered what the team knew into one shared knowledge base. At EVO it saved the team over 200 hours a month. My AI system is the latest version of that habit, a knowledge base the agents read before they do the work.
From freelance PPC to CMO
| Years | Company | Role | What changed |
|---|---|---|---|
| 2022–now | Stripo | CMO | Wrote the product and marketing strategy and tied team OKRs to it. Set up A/B testing and an internal wiki. |
| 2022 | Stripo | Head of Acquisition | Added paid traffic sources with ROAS above 1 and widened the channel mix. |
| 2019–now | Crocoblock | Marketing consultant, part-time | Marketing consulting alongside the main job. |
| 2019–2022 | TRIONIKA | Product marketing manager | With the team: took a new product from idea to MVP, moved a legacy product to a new stack, launched a control panel, order forms and a loyalty program. |
| 2019 | Devellar | PPC team lead | Wrote the PPC department's yearly strategy, KPIs and motivation scheme. |
| 2017–2019 | 42 Digital Marketing | Head of PPC, product marketing | Built a new acquisition funnel for a B2B client. 2,000+ installs for a niche app at $0.30 per install. |
| 2015–2017 | Pricevector | Head of performance | Found a new traffic source and scaled it from $0 to $20k in 3 months at 300%+ ROI. Lifted conversion to the next step from 10% to 40%. |
| 2012–2015 | EVO Group | PPC specialist, then team lead | Launched 1,000+ campaigns. Built a shared knowledge space that saved the team 200+ hours a month. |
| 2010–2012 | Freelance | PPC specialist | 200+ qualified leads for a luxury travel client at $20 per lead. |
Source: LinkedIn Experience (read 2026-11-08). Name spelling: Kreshchenko, as on LinkedIn; the interview title below keeps the spelling the publisher used. Team results are marked "with the team" where LinkedIn says so.
Three things I built at Stripo
- 1A product and marketing strategy → team OKRs now link back to it.
- 2An A/B testing process → we learn faster which ideas work.
- 3An internal wiki → it became the knowledge base my AI system runs on.
Add one public number per item if you have one; LinkedIn lists these without numbers.
Elsewhere
- Interview: Volodymyr Kreschenko on the Hidden Engineering Behind High-Performing Email link
- Opinion: The Content Workflow 7 Marketing Leaders Redesigned with AI First link
- Writing in ReadWrite, Speka and Authority Magazine (2023): links